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Regina Mehler leads the marketing team for central Europe at Adobe and is responsible for developing their marketing strategy. With over 20 years of experience in the IT industry, her passion is for branding, innovation and ROI oriented marketing projects, as well as the integration of marketing and sales.
Before beginning at Adobe, she was responsible for 15 countries in her role as Marketing Director for Central/Eastern Europe and Russia and Siebel Systems, and then led the worldwide marketing at Software AG in Darmstadt, Germany as their Vice President of Corporate Marketing Strategy. In 2008, her work rebranding Software AG was recognized with the Gold European Corporate Design Award. In 2009, she received eg the American ReBrand Award and in 2010, she founded the Women Speaker Foundation.